Generative Engine OptimizationMay 14, 202614 min
Generative Engine Optimization: The Complete 2026 Guide
How to get cited by ChatGPT, Perplexity, Claude, Gemini and Copilot — the full framework we use with enterprise clients.
Arjun Mehta
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Arjun Mehta
Head of GEO Strategy
12+ years leading enterprise SEO. Former in-house at two unicorns; now leads Generative Engine Optimization research at AI SEO Service.
Articles by Arjun Mehta
Generative Engine Optimization
EEATMar 30, 202611 min
EEAT in the Age of AI Search
How LLMs interpret Experience, Expertise, Authority and Trust — and the exact signals that move the needle in 2026.
Arjun Mehta
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Content RefreshJan 14, 202610 min
The Content Refresh Framework That Recovers Lost Traffic
How to identify, prioritize and refresh declining content — without cannibalization or Helpful Content risk.
Arjun Mehta
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Keyword ResearchNov 18, 20258 min
Keyword Research in the AI Era
How keyword research changes when half of your users type prompts instead of queries.
Arjun Mehta
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