Keyword research is not dead — it has expanded. Alongside classic search volumes, we now research prompt patterns, comparison queries, and the AI answers themselves.
Prompt vs query
Prompts are longer, more conversational, and often multi-intent. A single prompt can imply comparison, transactional and informational intents simultaneously.
The three-column keyword doc
Move from one-dimensional keyword lists to three columns: query, prompt equivalent, and AI answer snapshot. That doc drives both classic SEO and GEO in one workflow.
Where to source prompts
Perplexity's related questions, ChatGPT usage logs (with consent), Reddit, and customer support transcripts are the four most reliable sources.
Frequently asked questions
Are search volumes still meaningful?
Yes, but supplement them with prompt frequency where you can measure it — some high-value topics have low search volume but very high prompt frequency.
Which keyword tool is best for GEO?
No tool captures AI prompt frequency well yet. Combine classic tools with manual prompt sampling for now.
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Work with our team on this
Explore the services we use to ship the playbook above.
