E-commerce / EyewearEyewa case study
Increase digital awareness and customer engagement for an online eyewear brand.
The challenge
Increase digital awareness and customer engagement for an online eyewear brand.
Our strategy
- Product-focused campaigns
- Social media marketing
- Promotional campaigns
- Audience targeting
- Retargeting
- Conversion optimisation
Execution
Product-benefit creative and try-before-you-buy messaging were optimised for conversion efficiency.
Results
- Increased product visibility
- Improved engagement
- Increased website traffic
- Improved customer acquisition opportunities
- Stronger digital presence
Metrics we tracked
TrafficROASOrdersCPA
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