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Bath & Body Works logoRetail

Bath & Body Works case study

Increase product visibility and customer engagement through visually appealing digital campaigns.

Bath & Body Works — Retail case study cover

The challenge

Increase product visibility and customer engagement through visually appealing digital campaigns.

Our strategy

  • Product-focused content
  • Social media marketing
  • Promotional campaigns
  • Seasonal marketing
  • Audience targeting
  • Retargeting

Execution

Sensory, product-led creative was scheduled around seasonal launches and gifting periods.

Results

  • Increased product awareness
  • Improved social engagement
  • Increased campaign reach
  • Better customer interaction
  • Improved conversion opportunities

Metrics we tracked

ReachEngagementCTRConversions
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