E-commerceAmazon case study
Support digital campaigns in a highly competitive e-commerce environment where customers have multiple purchasing options.
The challenge
Support digital campaigns in a highly competitive e-commerce environment where customers have multiple purchasing options.
Our strategy
- Performance marketing
- Product promotion
- Audience targeting
- Promotional campaigns
- Remarketing
- Conversion optimisation
Execution
Campaigns were built around high-demand products, seasonal peaks and competitive positioning, with remarketing to recover drop-offs.
Results
- Increased product visibility
- Improved campaign engagement
- Increased traffic
- Better audience targeting
- Improved conversion opportunities
Metrics we tracked
OrdersRevenueROASCPACTRConversion Rate
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